Should You Stage Your Home?

Question: Do you recommend staging for vacant homes?

Answer: When you stage a home, you are putting temporary furniture and accessories in a home while it is being marketed for sale. In most cases, I strongly encourage staging a home instead of leaving it empty.

The value of staging shows up in two critical parts of the selling/marketing process:

1. It improves the quality of the photos by helping people understand the scale and purpose of a room. Better photos lead to more showings.

2. Good staging also improves the way Buyers experience the home in-person during a showing. Better showings lead to better/more offers.

Great staging helps buyers make sense of large open spaces in 6580 Williamsburg Blvd Arlington

In my opinion, the three main benefits to staging a home are:

1. Add Life to Empty Homes: Walking into an empty house can be eerie and makes a home feel lifeless. Those are not feelings you want potential Buyers to have while walking through your home. Good staging can add energy and life to a vacant home.

2. Help Rooms Feel Larger: This is counterintuitive, but most people perceive empty rooms as being smaller than they really are. I’ve experienced this on numerous occasions walking through empty rooms with Buyers who have trouble understanding how a bed or couch can fit into an empty room that is more than big enough for their furniture.

3. Engage the Eye: Well staged properties keep Buyers engaged with room layout and functionality, but unstaged empty rooms allow Buyers to focus on flaws like paint scuffs, separating trim, poor lighting, and other things you’d prefer Buyers to overlook during their visit

Don't forget about outdoor spaces like this patio at 4645 4th Rd N Arlington

Stage with Intention

You do not need to stage every room. In a larger townhouse or single-family home, that can get unnecessarily expensive. Prioritize the most important rooms like the living room, dining room, and primary bedrooms for the best return on investment. Accessorizing walls, countertops, and shelves also adds a lot of value.

Cheap, thoughtless staging provides little or no value at all. Sticking a chair or two in the living room or simply laying a blow-up bed on the floor of a bedroom are not the same and provide little, if any, benefit.

Staging Isn’t Just for Vacant Homes

If you intend on living in your home or leaving your existing furniture for the sale (photos and showings), consider “occupied” staging, whereby you hire a stager to help you maximize the use of your existing furniture and accessories. Just promise not to get offended if they recommend removing your favorite lime green shag carpet.

Staging principles can be applied to owner-occupied homes using the owner’s existing furniture, removing some furniture, and organizing personal décor to create a beautiful space like in 3047 N Harrison Arlington

If you’d like to discuss buying, selling, investing, or renting, don’t hesitate to reach out to me at [email protected].

Upcoming (pre-market) ERG Listings, Details and Additional Listings Available by Request

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