Eli Residential Group developed a partnership with ARLnow and Popville for a bi-weekly column bringing pre-market and off-market homes in DC, Arlington, Alexandria, and Falls Church to their audience.
ARLnow and Popville are the area’s most-read local news and lifestyle publications, reaching hundreds of thousands of affluent young professionals each month. Boasting a highly-engaged audience of nearly a quarter million monthly users, ARLnow is nationally-recognized as one of the country’s most successful and innovative online-only local news outlets
Reader interest varies between the type of home that is posted. Homes with at least two clear/high-quality photos get more engagement than homes with no or blurry photos.
Under construction/ new construction
Re-sale that is being prepared for market
Tenant occupied (marketed as investment opportunity or future primary residence)
An owner wants to test the market or anti-showings
If you are interested in having a property featured or would like to learn more, email email@example.com
I have a home that will go live this week, can it be featured on the Pre-Market Source?
We have agreed to post homes that are at least 10 days from going live on the MRIS
What do you need from me to have my property posted?
Location - can be exact, neighborhood or block
A brief description (50 words or less)
One or two photos
Pricing - can be a range, TBD, or general “upper $X00’s”
Are there any location restrictions?
ARLnow will feature homes in Arlington, Alexandria and Falls Church with some exceptions
Popville will feature homes in DC proper only
Do you control comments on these posts?
Popville and ARLnow pride themselves on being engagement-centered publications. We are not able to take down any comments that are posted on properties however, we will monitor each post and answer any questions and/or address comments as best as we can
When does the column go live?
Columns will go live every other Thursday with ARLnow posting in the morning and Popville posting late afternoon
What does this cost me?
There is no cost to have your property featured
Are you trying to represent the seller form these posts?
ERG will not make any attempt to represent the property of the property owner without written consent from you
Are you charging a commission if my pre-market listing is sold?
Offering a property through our pre-market source channel(s) does not require a pre-arranged commission
Will you send buyers to me directly?
Any represented buyers and their agents will be connected with you directly. ERG reserves the right to represent any buyers who do not have a current representation agreement
Can I have the home removed after it has been posted to the Pre-Market Source?
Yes, upon written request, ERG will remove a property from the Pre-Market channel(s)